Magazine Audit Records UK

Retention Rules

Founded by advertisers and advertising agencies, ABC aims to provide buyers of advertising space with a benchmark, to help them choose between competing media and to provide media owners with an effective promotional tool.

ABC has produced Reporting Standards to which all ABC audited publications must adhere, in order to achieve ABC certification.

Circulation Records International publications

This includes Print/production, Despatch and Publication records.

All records, including Third-Party Records (financial and otherwise), relating to, or needed to ensure the accuracy of the Return, must be retained until the audit of the subsequent mandatory audit period is complete. In other words the records for Jan – June should be kept until you have received notification that the following July – December audit has been completed.

Newstrade and other single copy sales International publications

For single copy sales, must be kept until the end of the calendar year following the year of expiry of the documentation.

Circulation Records Consumer publications

All records, including Third-Party Records (financial and otherwise), relating to, or needed to ensure the accuracy of the Return, must be retained until the ABC certificate is issued for the subsequent corresponding audit period (or where titles are audited by ABC audit staff until the audit of the subsequent corresponding audit period is complete). In other words the records for Jan-June should be kept until you have received your certificate for the following Jan-June period.

Single Copy Subscriptions Consumer publications

All the request documentation must be kept until the end of the calendar year following the year of expiry of the documentation.

Multiple Copy Subscriptions Consumer publications

All the request documentation must be kept until the end of the calendar year following the year of expiry of the documentation.

Citations and References

ABC Reporting Standards International Publications http://www.abc.org.uk/PageFiles/38/int.pdf

ABC Reporting Standards Consumer Magazines http://www.abc.org.uk/pagefiles/38/cm.pdf

ABC Reporting Standards Business Magazines http://abcstandards.org.uk/images/Business_Magazines_Reporting_Standards.pdf

ABC General Principles and Record Keeping – Business Magazines http://abcstandards.org.uk/united-kingdom/business-magazines/179-categories/sector/303-general-principles-and-record-keeping-business-magazines#

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